ORIENTATION

Welcome meeting and course overview.

MOD 1- MEET THE PLAYERS

Lets look at all the social media platforms and get to know their position in your business strategy to support your clients directives for lead generation and audience building.

MOD 2- IDEAL CLIENTS & MARKET RESEARCH & DATA DRIVING

Professional level market research and implementation, how to gather understand and use the data to support your strategy builds.

MOD 3 - THE INSIDE OUTSIDE VISIBILITY

We are going to look at and explore the theory of closed content marketing and open content marketing and what that means for your business. Covering Groups, pages, profiles , stories and more. This is our globally recognised methodology that allows you to tailor content to the specifics of client journey as well as build launch audiences or specific product audiences for your clients as their social media manager.

MOD 4 - THE FEATURES THAT SUPPORT YOU

Lets take a look at the back ,back of house, the secret places that professional marketers hang out and how each area can serve you in supporting your clients. Lets look at what is available and all those cool features you don't know exist yet.

MOD 5- WHAT CONTENT WHEN AND WHY

What is it? How to harness it's power, what works - how do you know what to build for your clients and how will you be able to test new theory without tanking a clients account...all covered.

MOD 6 -DATA , INSIGHTS AND WHAT THEY MEAN

Where to get it, how to make it, how to use it...all covered

MOD 7 - ONBOARDING CLIENTS - PROFESSIONAL CONTRACTS & GDPR

We explore the areas of your business in terms of good quality contracts that have your best interests covered- GDPR your responsibilities and how to have them covered easily. Your expectation documents and the contracts that protect both you and your clients to be able to have a winning relationship

MOD 8 - HOW TO BUILD A STRATEGY THAT WORKS FOR ANY CLIENT

Learn how we build strategies that serve Your clients needs IN ANY NICHE and how to build one for yourself to attract high quality clients.

MOD 9- COMMUNITY MANAGEMENT PACKAGES

Learn about how you can support your clients with this social media service adding in a new income stream to your business. Support evergreen groups, launch groups and course groups for busy coaches and entrepreneurs. Allowing for more understanding in digital buying behaviours and how to fully support your client when they are the face of the business but cannot meet the masses in terms of high volume exposure

MOD 10 - PRE ORDAINED

How to automate your practices and accelerate your working time on social so you can earn more whilst working less.

COURSE WORK

This time will be used to submit your course work submissions

COURSE WORK ASSESSMENT

This time will be used to evaluate your course work submissions

CDP ACCREDITATION

This time will be used to do your CPD assessment and to be assessed for a pass or fail

GRADUATION & CELEBRATION

We get to celebrate you becoming a certified social media manager. You gain access to our resource centre

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