When you grow, your clients thrive. Together, we create a win-win.
Kick off your journey with a welcome meeting and comprehensive course overview, setting the stage for your success.
Module 1:
Meet the Players
Discover the role of each social media platform in your business strategy. Learn how to leverage these tools to support your clients’ lead generation and audience-building efforts.
Module 2:
Ideal Clients & Data-Driven Market Research
Master professional-level market research techniques. Learn how to gather, analyze, and use data to craft effective strategies that meet your clients’ needs.
Module 3:
The Inside-Outside Visibility
Explore the theory of closed and open content marketing. Understand how to tailor content for different stages of the client journey, and build targeted audiences for launches or specific products.
Module 4:
The Features That Support You
Dive into the lesser-known, yet powerful features of social media platforms. Learn how these “back of house” tools can enhance your ability to serve clients with professional-grade marketing strategies.
Module 5:
What Content, When, and Why
Learn the art of content creation. Understand what types of content work best, when to use them, and how to test new ideas without risking your clients’ success.
Module 6:
Data, Insights, and What They Mean
Learn where to find crucial data, how to interpret it, and how to apply insights to refine your strategies for better outcomes.
Module 7:
Onboarding Clients - Professional Contracts & GDPR
Navigate the legal aspects of your business with confidence. We’ll cover everything from creating strong contracts to understanding GDPR compliance, ensuring both you and your clients are protected.
Module 8:
Building Strategies That Work for Any Client
Learn how to develop effective social media strategies that can be adapted to any niche. This module equips you to attract high-quality clients and deliver tailored solutions.
Module 9:
Community Management Packages
Expand your service offerings by learning how to manage social media communities. Whether it’s evergreen groups, launch groups, or course groups, you’ll gain the skills to support busy coaches and entrepreneurs effectively.
Module 10:
Streamlining and Automating Your Processes
Learn how to automate your social media practices to save time and increase your earning potential. We’ll show you how to work smarter, not harder.
This period is dedicated to submitting your coursework, where you’ll apply what you’ve learned in real-world scenarios.
Your submitted coursework will be thoroughly evaluated to ensure you’ve mastered the skills needed to succeed as a Certified Social Media Manager™.
During this phase, you’ll be assessed for CPD accreditation, a key component in becoming a certified professional.
Over the years, I’ve had the privilege of sharing the “whys” and “hows” of certified social media management with those around me because I believe in the power of collective growth. When we lift each other up, we all rise together.
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